Brand clarity that makes your marketing effective
Hi, I’m Joi!
For more than 15 years, I've supported brand and marketing strategy at the corporate and service levels. Now I bring that same strategy to business owners who’ve outgrown doing marketing on instinct.
I often meet business owners with a great business, happy customers, and real revenue. But their marketing doesn’t reflect who they are now. They’re attracting price shoppers and poor-fit leads, and spending time and money on marketing that doesn’t bring in the right people.
That’s where I come in. I start by listening: your vision, your goals, and what makes you different. Then I build the brand foundation and the marketing that gets the right clients to call. No templates and no guesswork. Just strategy built for your business.
Who I work with:
Scaling an established business?
You’re a service-based or women-owned business with a team, steady revenue, and the ambition to grow. You need clear positioning, a website that works like your best salesperson, and marketing that attracts better-fit clients.
→ Explore Brand & Growth Strategy
Launching a new brand?
You have a clear vision and want to launch with a brand that looks established from day one, not one you’ll need to fix a year later. I helped Alignestry go from concept to a live brand in 60 days.
→ See How a Brand Launch Works
How I work:
Marketing with heart. I care about your business as if it were my own.
Strategy with intention. Every recommendation ties back to your goals.
Partnerships built on trust. You get me directly, not a junior account team.

