BRAND & GROWTH STRATEGY
Build the brand, then market it.
Brand and growth strategy for service-based businesses ready to attract the right clients, not just more leads.
15+
Years in brand, digital, research, and analytics
Google 5.0 Rating
Highly recommended on Alignable
Expert Council Contributing Writer for Entreprenista
Sound familiar?
“I’m getting leads, but they’re not my ideal customer.”
“I’m spending money on marketing, but I’m not seeing results.”
“I know my business is great, but people don’t get it.”
When your brand is clear, your marketing finally has something solid to amplify. You get enterprise-level strategy with boutique-level care: one strategist who knows your business, your goals, and your people.
PACKAGES
Choose your starting point.
STEPS 1-4 · FOR NEW BUSINESSES
Brand Launch
For founders and new businesses who want to launch it right the first time: a clear voice, a professional look, and a website that works as hard as you do, so you attract the right clients from day one.
Starting at
$5,500
6–8 weeks · payment plans available
What's included:
Brand strategy session and audience profile
Positioning, messaging, and brand voice
Logo suite, colors, typography, and guidelines
Up to a 5-page SEO Squarespace site
Google Business Profile setup
Social profile kit and launch checklist
STEPS 1-4 · FOR ESTABLISHED BUSINESSES
Brand Refresh
Your business has grown. Your brand should reflect who you are now and who you want to serve next. We keep what works and sharpen what doesn't.
Starting at
$3,800
4–6 weeks · payment plans available
What’s Included:
Brand and website audit
Refined positioning, ideal client, and messaging
Logo refinement, updated colors and type
Updated brand guidelines
Refresh of up to 5 key website pages
Google Business Profile optimization
STEPS 5 · ONGOING MONTHLY CARE
Visibility &
Reputation Care
Stay found on Google, in the Map Pack and in AI answers, and earn the reviews that build trust.
Essentials
$750/mth
Growth
$1,250/mth
3-month minimum · $350 setup, waived after a Launch or Refresh
Google Business Profile posts, photos, and Q&A
Review requests and replies within 2 business days
On-page SEO and website maintenance
AEO: FAQ content and structured data
Monthly report and check-in call
Growth adds: monthly SEO content, citations, competitor tracking
Compare Brand & Growth
Packages at a Glance
Add Ons
Additional Website Page $350
Printed Collateral Design from $250
Half-Day Strategy Intensive $750
THE A JOI TOUCH MARKETING BRAND AND GROWTH METHOD
Strategy before tactics.
Every package follows the same 5 steps, so nothing gets built on guesswork. We clarify who you are and who you serve first, then build the tools that help the right clients find you, trust you, and choose you.
Discover
Strategy session, brand and competitor review, and a clear read on where the wrong leads come from.
Deploy
Google Business Profile, listings, and a launch plan so you show up the same way everywhere.
Define
Name what makes you different, who you serve best, and the message that speaks to them.
Grow
SEO, AEO, and reputation care keep you found on Google and AI answers, with monthly reports.
Design
Logo, colors, type and a website built to earn trust and start conversations.
Your brand is the foundation. Your marketing is the amplifier.
What Clients Say
"I am pleased with the services provided. Our dreams have come alive."
- Shelinda S., Co-Owner of Le’ Tulip Bakery
"I absolutely love how I can share my ideas in just a few words, and you bring them to life with such precision and speed!"
- James S., Founder in the Tech Industry
"Some marketing professionals focus on tactics. Joi focuses on people. After getting to know her, it's clear she takes the time to understand each business before recommending a path forward. "
- Sascha V., Founder in the Tech Industry
Frequently Asked Questions
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If you’re new or have never had a professional brand, start with Brand Launch. If your look or message no longer fits, Brand Refresh is the better choice. We’ll confirm on your free consultation.
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It covers everything listed. If your project needs more, such as extra pages or e-commerce, you’ll get a clear quote before anything begins.
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Yes. Brand Launch and Brand Refresh can be paid in 3 installments: 50% to begin, 25% at design approval, and 25% at launch.
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Answer Engine Optimization helps AI tools like Google’s AI Overviews and ChatGPT understand your business, so you show up when customers ask for a recommendation.
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Yes. If your brand is already clear, we can go straight to growth, starting with a quick audit.
Ready to attract your ideal clients?
Let’s talk about where you are, where you want to go, and the right first step. No pressure, just clarity.